When I needed a new roof, I hired a roofer. This is as simple as that. I know nothing about building roofs so I just stood down and watched. In silence. I trusted professional.
There was a time when I worked for big (I mean BIG) European media company. And there everybody knows better. I designed selling web page. The best I could. First I’ve learned all I could about the department, about products, and goals for the website. And then had thousands of notes as add more here, more there. And here we put chart, here info from a second website, here news, here this, there that etc. In the end, the website had millions different information. Everything we had on one site.
And commercials. Should the webpage earn money right?
Wrong. Is should but not directly, not like this. Is anybody checked what is the ratio of profits to losses? How much you earn from commercial and how much it REALLY costs you?
I mentioned previously about Zen way of designing interfaces. What I wrote now was no Zen, not at all. I was explaining, everybody, we shouldn’t, we can’t. Nobody listened. They knew their job (of course) so they were thinking they knew best how to sell it.
BUT. If you baking the best pie in the world it doesn’t mean you know the best way to sell it. Hire somebody who is the best in the world with selling pies. Don’t be stupid. This is your work, your time, your money. Why do you want to waste it?
Overloaded page selling nothing. NOTHING. Reception of it is poor. So the information you want to give (sell) to your (potential) customers is not absorbed. Or it is absorbed barely. I don’t even mention about mobile users. Google says people are 5 times more likely to leave a site if it isn’t mobile-friendly. And Google says nearly half of all visitors will leave a mobile site if the pages don’t load within 3 seconds. And I say – nobody wants to search information again. If he landed on your page looking for ice cream he has to get it at once. He doesn't give a (something) about your life philosophy or cooking diploma or new scooter fuel. He wants ice cream. And if he doesn't find it at once you will lose him forever. And where is your money now?
Again Google says 9 out of 10 people say that they use multiple screens for such tasks as booking a flight online or managing their personal finances. So if he (or she…) jump on your website after looking for new cat films he/she have to find what she/he needs from you NOW.
You need space. You need peace on your site. And concrete information. You need Zen attitude.
And you don’t have to know all of this. You just need professional. If you are paying professional just shut up and listen. He doesn't teach you how to do your bloody ice cream…